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The Dental A Team Podcast with

Kiera Dent + Dr. Mark Costes

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145: Breaking Down Bonuses- Do They Actually Work?

Jan 16, 2020

Kiera is car-casting! Join her for her drive as she talks about bonuses, something she gets asked about ~a ton~. Do bonuses actually work? What’s the best way to implement them, etc. First up, do NOT make a bonus some unattainable prize; make it something someone can get when they go above and beyond their duties. Creating a bonus as a ratio means it’s forever making your team work harder at being better.

At a loss of what to do? Have no fear. Kiera discusses her ideas for setting up a bonus system, what to avoid, and even the math behind it all. To name a few...

  1. Be sure your practice is in profitable mode
  2. See how much your bonus should be based on profit numbers
  3. Implement plan but let team know expectations

Bonuses should be fun and a celebration of success! Don’t forget that. More at www.TheDentalATeam.com.

 

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144: The 3-Month Shakeout (Mergers & Acquisitions)

Jan 15, 2020

Kiera sits down with Debbie Dodson, practice director for Castle Peak Dentistry with Dr. Summer Kassmel, to talk about dental office mergers! Debbie has been involved with two mergers in the past couple of years, and she discusses tricks of the trade. The BIGGEST thing you can do is to be patient with the transition. From her experience, Kiera says planning and remembering every little thing to educate, remember, and reorganize usually takes about three months to settle — hence the 3-month shakeout. But there are tangible tips in the meantime:

  1. Prep software in advance
  2. Re-hire merging team members, help them to understand your practice’s core values
  3. Build a 30/60/90-day checklist of what to expect when merging
  4. Honor new team members’ commitments to patients

Debbie and Kiera’s conversation also inspired some work to be done over at The Dental A-Team. Stay tuned in for a future merger checklist at www.TheDentalATeam.com!

 

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143: Short, Snappy Statement— Marketing Tidbit

Jan 14, 2020

There are a lot of dental practices out there. How does YOURS stand out? In this quick episode, Kiera talks you through how to create a marketing statement for your practice, something quick and snappy people can remember you by. Some examples from a marketing business, “We write words that sell anything,” and a honey business, “Honey on tap directly from your beehive.” There’s even The Dental A-Team’s tagline (still a work in progress): The Dental A-Team, We Build Systems, You Build Wealth.

A good place to start brainstorming for your own practice is filling in this sentence: We are the _______ of _______ in _______. For example, We Are the Einsteins of Dental Team Training. Kiera shares a bunch of ideas, and invites you to create your own! You’re even welcome to share your own ideas on the Dental A-Team Facebook or Instagram pages!

Oh, and are you interested in coaching calls with Kiera or one of her rockstar team members? Check out the...

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142: Accountability in 10 Minutes

Jan 09, 2020

This episode is a quickie, but it has oh-so-much valuable information! Kiera talks having accountability and delegation in your practice. She gets the question a lot: How do I keep people accountable?! The answer? Turn ‘shoulds’ into ‘musts’! Does your team know they MUST submit their KPIs to you every Friday?

Holding people accountable also means not complicating things. Have your team help you water down your demands into bite-sized pieces. Pick three things for your team members to be accountable for each week (and make them a must!). This is a challenge for everyone, and can be implemented not just in the office, but in everyday lives. Take on Kiera’s challenge to improve your accountability today!

Looking for other tips to improve your practice. We’ve got a ton over at www.TheDentalATeam.com.

 

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141: Complimentary Skillsets

Jan 08, 2020

Kiera finally shares her Tony Robbins experience! This episode is all about personal development and how Kiera became a better version of herself during a five-day event with Tony. She talks about her own fears as a business owner, and why she was THIS CLOSE to walking out of the event.

The biggest takeaways? Surround yourself with people who compliment you. Maybe you’re not a leader, maybe you’re not an entrepreneur, but you are someone who has a great set of skills that other people need. Learn to bend the world around you and the momentum will change your life.

The better version of you is going to be a better dentist. Doctor. Biller. Hygienist. Office Manager. Whatever. Become a better version by visiting www.TheDentalATeam.com.

 

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140: Hygienists, Maximize Your 60 Minutes (with Kristen Shepherd)

Jan 07, 2020

First she talked about upping fluoride acceptance.

Then she walked us through doctor calibration.

NOW Kristen Shepherd is back to chat increasing hygiene production. Doctors, owners, are you wary about sharing production numbers and office goals with your team? Kristen talks with Kiera about why you shouldn’t be, and the teamwork that comes out of being transparent. She also shares her secret when it comes to have a mindset dedicated to your patients’ well-being. Such tips include…

  • Put starting/ending production goals on your schedule every single day
  • Look for fluoride opportunities
  • Convert same-day SRPs without compromising patient care
  • Discuss financial arrangements in morning huddle

Kiera said it best when she shared her wish for tons of Kristen clones! Kristen is a wonderful hygienist to emulate, and she’ll surely be back on the podcast soon enough. If you haven’t heard her other episodes, check out 92: 37% to 97% Fluoride Acceptance in Just 3...

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139: Office Autopsy: Are You Hungry Enough?

Jan 02, 2020

Kiera does a quick deep-dive into one of her practices that she’s worked with for about a year now, and has visited three times. When she first arrived, culture wasn’t great, accountability wasn’t 100%, and there were some management issues. Now, after her third visit, this practice has FLOURISHED — increased profitability, increased production, 400 Google reviews, 75 new patients each month (and retained!), increased morale.... Here’s what the team did:

  1. Instead of firing, gave staff opportunity to rise
  2. Held people accountable
  3. Aligned executive team
  4. Practice-wide book club (don’t knock it ‘til you try it!)

Ultimately, the practice WANTED to be better, so they became better. They were hungry for success. Are you interested in having Kiera autopsy your practice? Are you hungry enough to make changes today? Email hello@thedentalateam.com right now!

 

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138: Be the Best _______ You Want to Be in 2020!

Jan 01, 2020

Welcome to 2020! Are you listeners fired up about having a good year? In this episode, Kiera talks about what it took for her to have a successful 2019, and what she’s doing this year to build on that. It all comes down to the question, what are YOU willing to do?

Start by taking massive action today. Remember, we’re the dental version of Google. Have a question about how you should get started? Email us at hello@thedentalateam.com.

 

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137: 2019 Finale: Reflect and Prep for 2020

Dec 31, 2019

Last day of 2019! In this episode, Kiera sets up how to have the best 2020, both personally and professionally. It’s time to look back at the good and bad of 2019 to be able to prepare for the new year. Get out a piece of paper and dive into what it takes:

  1. Draw a t-graph on your piece of paper and separate out your 2019 wins and areas for growth/opportunities
  2. Write down every department and their individual wins and areas for growth/opportunity
  3. Now that everything’s mapped out, circle one or two things that will move the ball forward in your practice or personal life AND figure out what your three biggest goals are
  4. Play chess — break things down into quarters, to be completed by the end of next year. Remember to cut out the fluff
  5. Type it out and keep it handy
  6. Find your fulfillment!

Thanks for being the best Dental A-Team gang ever! What a great year this has been, starting this podcast. Please continue to support us! Visit www.TheDentalATeam.com!

 

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136: Deep Dive on Bonuses with Dr. Deren Flesher

Dec 26, 2019

Episode 112, Dental Gold Mine, was our most-downloaded episode ~ever~, so what did we do? We invited Dr. Deren Flesher back! Here, you’ll hear him talk to Kiera all about bonuses and why his methods are so successful that even Kiera wants to hear more. A few nuggets from their conversation:

  • If your practice isn’t making extra money, there’s no money for bonuses
  • A bonus isn’t awarded for just showing up and doing your job
  • How to create bonus goals for your different departments (for example, with hygiene, pair fluoride success with sealants — Dr. Flesher tells you how!)
  • Verbiage to entice patients to commit to sealants
  • Reverse-engineering bonus amounts + suggestions for how often to bonus
  • And so much more!

This episode is truly another gold mine full of great information for practices. And then there’s the time-saving offer of Modento, a voicemail service from Dr. Flesher that will change. your. life. Think about it: Automatic and personalized...

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