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The Dental A Team Podcast with

Kiera Dent + Dr. Mark Costes

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060: Six Ways to Have That Hard Conversation

Jul 10, 2019

Motivating people to do something they don’t want to do is hard. A listener requested Kiera discuss this topic, and she delivers, presenting six action items for talking to someone who doesn’t want to do his or her job.

  1. Find out why
  2. Clear expectations
  3. Right seat, right office
  4. Educated and comfortable
  5. Recommended solutions
  6. Self-assessments

Office managers and team members alike, this topic is an important one, and is necessary for a positive office. These tried and true methods provide clear ways to figure out whether or not a team member is right for your office. This topic, as well as many other useful discussions, can be found at www.TheDentalATeam.com. Are there topics you’d like to request? Contact the team here

 

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059: You’re Much More Likely to Succeed IF...

Jul 09, 2019

This car-casting episode is all about the benefits of having an accountability partner or coach. That’s right, someone who’s constantly in your corner, talking you through your struggles and wins. The first step is learning the difference between goals and intentions — which one is a raindrop, which one is an entire ocean.

Does your practice want 10% growth? To lower overhead to 50%? To complete its operations manual? Break the goals down by department. What does the front office need to do? The office manager? An accountability coach can help set intentions, goals, mile markers, and (the most important part) check-ins.

Tune into this episode and more at www.TheDentalATeam.com. 
 

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058: Building Your Social Media the Right Way

Jul 04, 2019

Among many other things, Dr. Desiree Yazdan is a social media ~pro~ when it comes to dentistry, and in this episode, she chats with Kiera about how she’s gained her 135K Instagram followers, what she might have done differently knowing what she knows now, and why bad news in the middle of her honeymoon actually made her stronger. But first, Dr. Yazdan’’s basics for social media:

  1. Be consistent
  2. Build your ‘Olivia’

  3. Create an elevator pitch

Dr. Yazdan is a cosmetic dentist at the Center for Restorative & Cosmetic Dentistry in Newport Beach, California. She began using social media to brand herself when she had no other money for marketing, and she still uses it to this day. Learn more about Dr. Yazdan at www.dryazdan.com, and read her free Instagram Guide for Healthcare Professionals at www.dryazdan.com/instagramguide

This episode and more at www.TheDentalATeam.com.
 

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057: Digging for Gold (Car Cast!)

Jul 03, 2019

Kiera recently befriended an international-dentist-turned-American-dental-assistant, and asked her one question: What was her secret to being happy? The answer? Just be happy. As author Ryan Holiday puts it in his book The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph, look for the gold underneath your obstacles.

Here’s a nugget of gold Kiera dug up for you: Dental assistants, an example of how you might be more efficient is utilizing downtime during a patient’s exam. That means starting your dental note while getting your patient’s blood pressure. Worry about pop-ups later, fine tune your note later; just get the beginning done.

To hear more helpful tips, listen to this quick Car Cast or find more information about the podcast at www.TheDentalATeam.com.   

 

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056: Mini-Dentists Running Around

Jul 02, 2019

Kiera sits down with dental consulting extraordinaire Ashley Dorn at gate C-1 in the Phoenix airport to talk expanded functions dental assistants. Ashley, who’s been immersed in the dental world since the age of 17, drops solid gold with an occlusion tip (hint, minute mark 11:42), as well as the following guidelines:

  1. Utilize expanded functions assistants
  2. Assist your assistant
  3. Schedule effectively

Kiera shares another A-team elite practice that’ll help your team know how amazing they are, and the pair discusses what it takes for an expanded functions dental assistant to earn the doctor’s trust.

Want to learn more? Head on over to www.TheDentalATeam.com. 

 

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055: We Get What We Tolerate

Jun 27, 2019

What limiting beliefs are you living by? Kiera walks through the topic of growth, sharing a personal experience with one of the doctors she’s been coaching for the past few months. Now she’s sharing that message with you. Are you the best doctor? Office manager? Treatment coordinator, scheduler, biller, hygienist, dental assistant? Yes! Now level up!

Learn how to be the best A Team player you can be, and how often you need to push yourself to do so. Visit www.TheDentalATeam.com for more information.

 

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054: Marketing: Give it Enough Time to Work, but Not Too Much to Destroy

Jun 26, 2019

Lauren Edvalson, CEO of Edvalson Marketing, shares a ~ton~ of marketing goodness in this episode. Her number one tip? Communication! That’s communication between the doctor and the marketing company, the doctor and the team, and the office and the community. How many times has your business written a check to a random marketing company and then never talked again? Lauren and Kiera talk about the difference between advertising and marketing, why National Tooth Fairy Day is important (it’s coming up in August, people!), and how to level-up your entire team when it comes to closing a call.

Before starting her own business, Lauren worked as marketing director for a $30 million company. During her five years there, she grew the company to $50 million by expanding services and expertly navigating the digital world of search engine optimization (SEO) and pay-per-click (PPC). Motherhood turned Lauren to creating Edvalson Marketing, which she’s grown organically 100%...

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053: Facing Your (Money) Fears with Ryan Isaac

Jun 25, 2019

This episode is all about money! It’s time to face the truth when it comes to your finances, but Ryan Isaac, senior financial with the Dentist Advisors, and Kiera hold your hand through it all. The duo discusses how a happy dentist equals a happy team, why saving now matters, and the way Kiera used to drink her milk (gross!). Plus, Ryan shares five tips for dental teams who want to make an impact of change with their money:

  1. Set up an emergency fund

  2. Automate it

  3. Be real with yourself

  4. Contribute to your retirement plan match

  5. Remember, it’s not about the money, but the person you’re becoming through your habits

 Ryan is also a co-host of the Dentist Money Show. More information on Ryan and his team can be found at www.dentistadvisors.com. Make sure you head to www.TheDentalATeam.com for more episodes. Be part of the A Team and level up today!

 

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052: Toot Your Own Horn! (We’re Giving You Permission)

Jun 20, 2019

Dental marketing pro Ashley Keith returns to the podcast to chat with Kiera about … bragging! The ladies discuss the benefits of marketing and a three-pronged approach your practice can start implementing TODAY to break down the fear of the “scary” dentist.

Plus, stop hiding your services! Show your clients dentistry goes beyond cleaning, crowning and whitening. Be personable and approachable from the top-down, but also be willing to go the extra mile when it comes to knowing what other services your clients might benefit from (and appreciate!). Listen as Ashley and Kiera walk you through office vibes, personalized content, and why your social media should feel like Starbucks.

Ashley Keith works as office manager for Keith + Associates Dentistry in the Kansas City Metro Area. Prior to her current position, she received a degree in marketing from Texas Christian University and worked in healthcare IT sales for 10 years. Outside of expertly managing her office,...

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051: Simplification with Sophistication for Office Communication

Jun 19, 2019

In today's episode, Kiera welcomes back fan favorite, Ashley Keith- office manager of a 20 op practice including 4 doctors, 10 hygienists and all the support team. Ashley comes from corporate America with a marketing background and has found, communication is a MUST in any dental office.

Ashley shares four ways she has been able to increase communication in her office including:

  • Company emails
  • Inter-office communication system
  • Group text messaging
  • Trainual for online onboarding and communicating

Simplification with sophistication is paramount for highest level of communication.

 

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