When you’re spending a certain percentage of your overhead on marketing, it’s critical that you know if your marketing is working or if it isn’t. Tracking is key—and analyzing the data you’re tracking is even more important. You can track every data point under the sun but if you don’t go back and look at it, you’ll never understand the effectiveness of your marketing. Tracking the following KPIs is the starting point.
Whatever you’re spending on marketing, you must know your ROI because, at the very least, the marketing should pay for itself. Join Tiff and Denea as they discuss how you can know that your marketing is working or if there are other obstacles preventing patients from coming to your practice.