Kristin Westberg
Chief Revenue Officer
I am a Fractional Chief Revenue Officer and business transformation leader who helps companies across a multitude of industries build the revenue infrastructure required to scale—without the cost or long-term commitment of a full-time executive.
With an MBA and a foundation in marketing, I bring a strategic, market-driven lens to revenue growth. I have over 20 years of experience across industries including technology, hospitality, entertainment, luxury travel, consumer goods, professional services, and real estate—giving me a well-rounded perspective and a proven playbook for driving sustainable, scalable results.
I specialize in diagnosing revenue gaps, architecting go-to-market strategies, aligning sales and marketing functions, and building high-performing teams that deliver with consistency. My approach bridges strategy and execution, ensuring that growth is not only achieved—but repeatable. I also bring hands-on sales training expertise with a strong commitment to developing confident, high-performing sellers and leaders. Whether stepping in to stabilize, scale, or transform a revenue function, I deliver executive-level leadership with the agility today’s businesses demand.