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086: Social Media is a Long Game; Here’s How to Win It

Dr. Desiree Yazdan is back in all her glory! Kiera and Dr. Yazdan talk social media (remember, Dr. Yazdan has 141,000 + followers on Instagram) — how to do it and how not to do it. Believe it or not, social media is not just a box to check; when used correctly, it can serve as a strategy to grow your business. Dr. Yazdan’s high-level tips:

  1. Don’t recycle the hard sell
  2. Use stories to educate and inspire
  3. Batch your content in one day for the rest of the month

Dr. Yazdan is a cosmetic dentist at the Center for Restorative & Cosmetic Dentistry in Newport Beach, California. She began using social media to brand herself when she had no other money for marketing, and she still uses it to this day. Learn more about Dr. Yazdan at, and read her free Instagram Guide for Healthcare Professionals at

Lastly, Dr. Yazdan has her own podcast now! Yippee! Go check her out at The Social Dentist immediately! Then head over to for more dental goodness. 



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