It’s time for another topic many dental practices don’t know enough about! SEO expert Evan Lazarus shares with Kiera the basic doctrine of SEO, or search engine optimization.
For the non-believers, SEO equals visibility, and Evan talks about why good SEO makes you relevant in your community and industry. The most important aspect when it comes to hiring an SEO expert for your practice is to be educated — ask the questions and be willing to understand it.
Quick takeaways from this episode:
Get your marketing budget in place
Educate your team on SEO
Ask questions of your marketers
Episode resources:
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