Podcast

The Dental A Team Podcast with

Kiera Dent + Dr. Mark Costes

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054: Marketing: Give it Enough Time to Work, but Not Too Much to Destroy

Jun 26, 2019

Lauren Edvalson, CEO of Edvalson Marketing, shares a ~ton~ of marketing goodness in this episode. Her number one tip? Communication! That’s communication between the doctor and the marketing company, the doctor and the team, and the office and the community. How many times has your business written a check to a random marketing company and then never talked again? Lauren and Kiera talk about the difference between advertising and marketing, why National Tooth Fairy Day is important (it’s coming up in August, people!), and how to level-up your entire team when it comes to closing a call.

Before starting her own business, Lauren worked as marketing director for a $30 million company. During her five years there, she grew the company to $50 million by expanding services and expertly navigating the digital world of search engine optimization (SEO) and pay-per-click (PPC). Motherhood turned Lauren to creating Edvalson Marketing, which she’s grown organically 100%...

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053: Facing Your (Money) Fears with Ryan Isaac

Jun 25, 2019

This episode is all about money! It’s time to face the truth when it comes to your finances, but Ryan Isaac, senior financial with the Dentist Advisors, and Kiera hold your hand through it all. The duo discusses how a happy dentist equals a happy team, why saving now matters, and the way Kiera used to drink her milk (gross!). Plus, Ryan shares five tips for dental teams who want to make an impact of change with their money:

  1. Set up an emergency fund

  2. Automate it

  3. Be real with yourself

  4. Contribute to your retirement plan match

  5. Remember, it’s not about the money, but the person you’re becoming through your habits

 Ryan is also a co-host of the Dentist Money Show. More information on Ryan and his team can be found at www.dentistadvisors.com. Make sure you head to www.TheDentalATeam.com for more episodes. Be part of the A Team and level up today!

 

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052: Toot Your Own Horn! (We’re Giving You Permission)

Jun 20, 2019

Dental marketing pro Ashley Keith returns to the podcast to chat with Kiera about … bragging! The ladies discuss the benefits of marketing and a three-pronged approach your practice can start implementing TODAY to break down the fear of the “scary” dentist.

Plus, stop hiding your services! Show your clients dentistry goes beyond cleaning, crowning and whitening. Be personable and approachable from the top-down, but also be willing to go the extra mile when it comes to knowing what other services your clients might benefit from (and appreciate!). Listen as Ashley and Kiera walk you through office vibes, personalized content, and why your social media should feel like Starbucks.

Ashley Keith works as office manager for Keith + Associates Dentistry in the Kansas City Metro Area. Prior to her current position, she received a degree in marketing from Texas Christian University and worked in healthcare IT sales for 10 years. Outside of expertly managing her office,...

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051: Simplification with Sophistication for Office Communication

Jun 19, 2019

In today's episode, Kiera welcomes back fan favorite, Ashley Keith- office manager of a 20 op practice including 4 doctors, 10 hygienists and all the support team. Ashley comes from corporate America with a marketing background and has found, communication is a MUST in any dental office.

Ashley shares four ways she has been able to increase communication in her office including:

  • Company emails
  • Inter-office communication system
  • Group text messaging
  • Trainual for online onboarding and communicating

Simplification with sophistication is paramount for highest level of communication.

 

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050: No surprises!

Jun 18, 2019

Digging through our archives, we found this gem of an episode! Travel back with Kiera and Mark in this older car riff as they relive the events from their recent conferences and discuss the importance of job ads, hiring, onboarding, and firing. Kiera explains how an employee add should fit with the core values of the practice.

You should:

  • keep the ad brief
  • use bullet points
  • make it exciting
  • have fun questions for them to answer
  • make it simple for yourself

The interview process can be over the phone with a quick arranged telephone call. Kiera keeps it simple and to the point as she asks the most important questions at the beginning. Once you have hired the potential A-team employee, follow the 30, 60, 90-day rule checking in with them periodically to see if they are meeting your expectations as well as their own. If an employee is not meeting your standards, meet with them and discuss how they can improve followed by a trial period. Employees should never be surprised when they are...

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049: MONDAY MORNING MASH-UP: Lead By Example

Jun 13, 2019

Kiera rocks out this episode in preparation for your Monday Meeting Mashup! She encourages offices to set up individual meetings where different departments teach and lead the meetings each week. Each department will be discussing their own KPIs and a plan to accomplish them. By doing this, every department is responsible for running a meeting and the practice as a hole is held to a framework by which its working toward. Training and teaching will not only increase the attention span of team members, but it will boost your practice level. Want to be an A-team? PUT IN THE WORK!!!

This episode is designed to share with your team in order to have an effective weekly meeting with your team!

Want to learn more? Head on over to www.TheDentalATeam.com.

 

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048: Are you the bottleneck of your own life?

Jun 12, 2019

Join Kiera as she interviews Jackie Martinez, a native Texan who serves as the business guru and OM for her family of dentists. She has learned and navigated a way of leadership that implements business goals that labor results.

In this episode, Jackie discusses the importance of delegating tasks to other people. It can be hard when you are emotionally tied to certain tasks and overcoming the common thought that only you can do the job right. However, Jackie insists that those things are taking up the bulk of your time, and you can teach someone else to carry out the tasks without mistakes! It only takes patience, but will save you save in the long run.

Grab your notebook and be sure to evaluate yourself in Jackie’s experience. It’s time to level up!

Jackie has been part of the New Teeth Dental Solutions team for 22 years. She graduated from Texas A&M University with a bachelor of science degree in biomedical science. She has also been married for 20 years, and has 2...

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047: SPECIAL EVENT- Get it from the "To Do" List to the "Done" List

Jun 11, 2019

Dental A Team-- is your operations manual completed? Or is it like 99% of office where it's a great idea and you just can't seem to find the time to complete it? Or do you even know where to start?

In today's episode, Kiera walks you through, step-by-step, on how to complete your operations manual in 3 months. She also invites you to attend a LIVE EVENT with her and Dr. Mark Costes on June 13 in Scottsdale, AZ!

If your operations manual has been on your to do list and you are FINALLY ready to get it off the list and onto the DONE list, listen to this episode for all the know hows!

 

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046: Only $35 bucks!!!

Jun 06, 2019

Hey hygienists, are you passionate about Fluoride? If not, why? In this episode, Kiera dives into the importance of suggesting fluoride to your patients. She emphasizes that as a healthcare professional, it is not your job to determine if the patient wants or does not want something. It is your jobs to EDUCATE the patient. If you believe in the benefits of fluoride before you advise it to the patient, the patient will be more likely to accept the treatment. BE BOLD, BE HONEST, and LEARN FLUORIDE VERBIAGE!!! After all, it is the quickest dental treatment a patient can receive that will actively prevent caries. Who wouldn’t want that for only $35 bucks? Figure out how to overcome common mishaps hygienists face when discussing fluoride.

Want to learn more? Head on over to www.TheDentalATeam.com  Use Code HCPODCAST to unlock an amazing deal on our Hygiene Course that is full of more ideas just like this— created by hygienists for hygienists at any stage in...

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045: If you POSE, you must PROPOSE

Jun 05, 2019

In today's episode, Kiera is joined by a unique office manager, Ashley Keith. Ashley's husband is a dentist who owns a 20 op practice that has four dentists, 10 hygienists and a huge support team. Ashley doesn't have a dental background and comes from Corporate America with a degree in marketing-- and she is the OM running this show! She comes with some different angles that we are excited to share on the DAT podcast with you today!

In the episode, you'll learn answers to:

  • Do you have formal or informal training processes that people can follow?
  • Do you seek to understand?
  • What is your team's "and" skill?
  • Is your office clear on the rules of the game of your office for maximum efficiency?
  • Do you use the model pose and propose?

Ashley is a wealth of experience and knowledge of some solid nuggets that you can implement today! Be sure to catch this episode to think differently, expand your mind, and create efficiencies with ease while being entertained throughout the episode.

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