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Last updated: March, 2026
Written by Joash Ortiz, Dental A Team
Dental practice profitability is one of the biggest concerns for practice owners right now. Expenses are rising, team wages are higher than ever, and many dentists feel stuck trying to balance profitability while still taking care of their team.
Here is the truth. Dental practice profitability does not come from cutting great team members. It comes from understanding where the real inefficiencies and opportunities are inside the practice.
Many dentists immediately look at payroll when overhead feels high. But in most cases, that is not where the real problem is.
Dental practice profitability often looks like a payroll issue on paper. Industry benchmarks used to say team costs should sit around 28 to 30 percent. Today, many practices are sitting closer to 33 to 35 percent, and even higher in some areas.
That can feel alarming.
But before cutting team members or reducing pay, it is important to look deeper. In many cases, the team is not the problem. The systems, schedule, and production are.
If the practice is underproducing or under collecting, payroll will always look too high. That does not mean the team is too expensive. It means the practice is not optimized.
If there is one place to start, it is here.
Dental practice profitability always begins with production and collections. Before adjusting any expenses, look at whether the practice is producing enough and collecting what is already being diagnosed.
Ask simple questions.
Is the schedule full and productive, or just busy
Are patients being scheduled efficiently to goal
Is treatment actually being accepted and completed
Are collections consistent and close to 98 to 100 percent
When production and collections are not where they should be, every other number on the P and L becomes distorted.
Once production and collections are reviewed, many dentists jump straight to cutting expenses.
That is usually too late in the process.
Instead, look at variable costs first. Supplies, lab fees, continuing education, and vendor contracts often have more flexibility than team costs.
Lab fees are a common example. Many practices accept high lab costs without reviewing alternatives or negotiating. That does not mean sacrificing quality, but it does mean being intentional with spending.
Technology is another area that gets overlooked. Equipment like scanners or mills can reduce lab costs over time, but they also come with debt, time, and team utilization costs that need to be factored in.
One of the biggest hidden issues in practices is inefficiency.
Overtime is a strong indicator. Many assume overtime means they need fewer team members. In reality, it often means the opposite. Overtime usually points to a broken system.
It could be a schedule that is not built correctly. It could be unclear roles. It could be too many people touching the same tasks.
When systems are clean and roles are clearly defined, the team becomes more productive without working more hours.
Dental practice profitability improves when the same team can operate more efficiently.
Dental practice profitability is directly tied to having the right people in the right roles.
A strong treatment coordinator should help fill the doctor’s schedule. A strong billing coordinator should keep collections consistent. An effective scheduler should maintain a productive and efficient day.
When those roles are clear and executed well, team members generate value far beyond their cost.
If the team is strong but misaligned, the solution is clarity, not cuts.
Improving dental practice profitability does not require a full overhaul.
Start with the basics.
Understand your P and L
Review production and collections regularly
Evaluate variable expenses before touching payroll
Improve scheduling and team efficiency
Make sure roles and expectations are clear
These steps are simple, but they are often skipped.
The practices that consistently win are the ones that focus on these fundamentals.
Dental practice profitability is not built by cutting your team. It is built by creating clarity in your numbers, your systems, and your expectations.
When a practice understands where money is made and lost, when the schedule supports production, and when the team knows how to succeed, profitability follows.
For most practices, the opportunity is not in doing more.
It is in doing what they are already doing, better.
Start there.
If your team needs help, reach out. Schedule a call with our team.