How to innovate your branding & approach to gain NPs
Let’s face it, in a world full of TikTok trends, AI everything, and many dental offices engaging in social media, there are so many new outlets to get your practice forward facing your community!
If your new patient numbers are stalling or you just want to supercharge growth, it might be time to innovate your branding and approach.
Refresh Your Branding
It’s not just about the logo. Your branding is the story you’re telling every time someone Googles you, walks in the door, or scrolls past your Instagram.
- Modernize your logo & website (clean, mobile-friendly, try to avoid dental stock photos)
- Use colors, fonts, and language that reflect your vibe, high-tech? Family-focused? Holistic?
- Ditch the generic: “Comprehensive, caring dental care” isn’t a brand. “Fear-free, judgment-free dentistry with comfy chairs and Netflix” is.
Rethink Your Online Experience
Your website and social media are your digital front door. If it doesn’t resonate with your ideal patient or confuses them, they won’t come in.
- Enable online scheduling (make it SO convenient)
- Add a 1-minute welcome video from YOU, show personality
- Feature real patient stories, before/afters, and reviews
- Claim and actively manage your Google Business Profile (this alone can spike new calls!)
Create an Irresistible NP Experience
NPs aren’t just looking for a cleaning, they want a wow.
- NP welcome bag (bonus: include a referral card)
- Easy digital intake + reminder system
- Give them one memorable surprise (like a warm towel or handwritten thank-you note)
- Train your team to treat every NP like royalty, not a number
The practices that win in 2025 aren’t just clinically excellent, they’re memorable, magnetic, and human.
So if your new patient flow feels a little… flat, it might be time to innovate your brand!
Ready to get started? The Dental A Team helps practices set up and run effective quarterly meetings tailored to dentistry. Schedule a Complimentary Practice Assessment call!
Email [email protected] and let’s help you gain traction, clarity, and momentum!
For more tips, check out our podcast.
Last updated: September 2025
Written by Dana Morsell, Dental A Team