Looking to grow your dental practice but not sure which marketing trends are actually worth the time and money?

At the Dental A Team, we’ve seen firsthand what works and what doesn’t. Whether your office is brand new or hitting a plateau, you don’t need a million-dollar budget to get results. You need a focused, consistent approach that builds trust and drives the right kind of growth.

Here’s what marketing trends are working for dental practices right now.

Build Trust on Social Media (Even if You Don’t Go Viral)

Most dental practices aren’t generating hundreds of new patients from Instagram, and that’s okay. Social media works best when it’s used to build familiarity, reinforce your brand, and retain patients.

What to do instead of chasing likes:

Post real photos of your team, office, and patient experiences (with permission).
Keep your tone warm and local.
Use it as a trust-building platform for existing patients and their referrals.

Use Offline Marketing to Stand Out Locally

With digital ads flooding everyone’s feed, there’s power in going analog. Flyers, community boards, referral cards, and local sponsorships still deliver results—especially when combined with your online presence.

Offline strategies that work:

Send flyers to new homeowners in your area.
Sponsor local school or sports events.
Include QR codes that lead to your reviews or website.

Prioritize Retention Before Acquisition

Keeping the patients you already have is far more profitable than constantly trying to replace them. If your practice is struggling with reappointments, no-shows, or overdue hygiene visits, this is your highest-return marketing play.

Try this:

Run a reactivation campaign for overdue patients.
Text or email patients who haven’t been in for 12–18 months.
Offer a small incentive to get them back in the chair.

Stay Consistent Across All Platforms

Patients feel confident when your message is consistent. That includes your website, social media, printed materials, and even how your team answers the phone.

Audit your brand:

Does your social media tone match your website?
Is your logo the same on every platform?
Are your confirmations and reminders warm and aligned with your practice culture?

Use AI and Automations With Purpose

AI tools can help improve efficiency in patient follow-ups, reminders, and dormant reactivations—but they need to be intentional. Start small and test results before scaling.

Simpler Is Better

Great dental marketing trends aren’t about doing everything. It’s about doing the right things consistently. Build trust, speak directly to your ideal patients, and don’t underestimate the value of a well-trained team who knows how to communicate your brand.

If you’re ready to build a marketing strategy that aligns with your practice goals and culture, we’re here to help.

Schedule a Free Practice Strategy Call and let’s map out your growth plan for 2025 and beyond!

For more tips, check out our podcast.

Last updated: August 2025
Written by Jacintha Ham, Dental A Team

Marketing Trends in Dentistry