Dr. Christy Turned Botox Into a Profitable Game-Changer

Running a dental practice isn’t easy—especially when you’re overwhelmed, your team’s dragging, and profitability feels like a mystery. But what if part of the solution was sitting right in your treatment rooms all along? Meet Dr. Christy Moore, a dentist in Tennessee, who didn’t just survive the chaos of practice ownership—she transformed it! From paper charts and zero internet in 2012 to a thriving, multi-doctor practice in 2025, Dr. Christy found a unique path to growth: Botox.

Why Dentists Are the Best Botox Injectors in Town

Let’s face it—no one understands head and neck anatomy like a dentist. Dr. Christy used that to her advantage, starting with TMD cases and clenching patients, and slowly expanding into full facial aesthetics. The result? A revenue stream that makes up nearly 10% of her practice—and growing.

“It started small,” she says, “but we kept it consistent, trained our team, educated patients, and now it’s a core part of our schedule.”

How to Successfully Add Botox to Your Practice

✅ Team Buy-In First
Dr. Christy practiced on her own team—giving her both a walking billboard and time to perfect her technique in a safe environment.

✅ In-Office Education
From hot-pink neon signs to educational slideshows in every operatory, her team marketed Botox without ever leaving the building.

✅ Membership Plans
Yes, really. Patients prepay for 20 units four times a year—no insurance, steady revenue, and loyal, happy patients.

✅ Clinical Integration
Botox wasn’t just for forehead wrinkles. She integrated it into her diagnosis for clenching, migraines, and jaw pain—making it a natural part of treatment planning.

Why It Matters for Dentists Like You

If you’re burnt out, underpaid by PPOs, or simply need a new way to love dentistry again—aesthetic services like Botox can breathe life into your practice. It’s fun, profitable, and patients love it.

No more “I hate the dentist” vibes. When patients walk in for Botox, they’re excited—and they pay upfront. Win-win.

Do It Scared

You don’t need to be in a big city. You don’t need a med spa. You just need the courage to start.

As Dr. Christy says, “Even if you’re scared, do it scared. That’s how everything worth doing begins.”

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