Episode : #1,216: Here’s What’s Happening in the Dental Marketing Space

Podcast Description

Kiera is joined by Ryan Gross, CEO of Grapevine (formerly CEOShare), to discuss the future of dentistry in terms of marketing and AI, and how practices can stay up-to-date on everything. They touch on using AI to work smarter, not harder; utilizing the patient base you have more effectively; how to balance your practice’s revenue with marketing benefits; and more.

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Transcript:

Kiera (00:00)

Hello, Dental A Team Listeners. This is Kiera and today is an exciting day. I have a dear friend on our podcast, Ryan Gross, who used to be part of CMO Share and has now rebranded into Grapevine, doing all things fun in the marketing world. Ryan, how are you today?

Ryan (00:13)

Good. I’m so excited to be on your podcast. You know, we’ve known each other for years and kind of both seen each other’s you know, how we’ve grown as companies in our in our careers and our journeys. So excited to be here and chat some marketing and you know, see you catch up on on what’s going on in in in the industry.

Kiera (00:31)

Absolutely. Well, Ryan, for those who haven’t heard you or don’t know anything about you, tell them a little bit about now the new renamed Grapevine. kind of like how you got into marketing. I know you worked at the zoo. kind of just some fun backgrounds, but kind how did we get from where you were to where you are today?

Ryan (00:46)

Yeah, so my my marketing journey you know starts fairly fresh out of college. I went to work for the Walt Disney Company while I was in college and I did recruiting for them for years and then I went into the attractions industry and other areas, worked for a couple of museums, then went back to work for Disney again, working for Disney Vacation Club, doing marketing for them, and then went to work for a zoo.

And so spent, you know, that that time span’s about 18 years of working in the attractions industry. and then I have a a friend, a good friend, Dr. Addison Kaleen, who was saying, hey, I need some help with my marketing. And I said, Okay, let me see if I can help out. And so I just did some stuff on the side for him and decided to go out on my own and started the journey of our company was CMO Share. started that out as basically a fractional CMO for practices.

you know, had a had a small group that I was working with and what happened during that time was we started to realize that on a digital marketing front, the dental like basically websites and Google ads, just the strategy at that time wasn’t really what what I felt could have been the best approach to it. So we got into the website business and digital marketing business, and that’s really where we’ve kind of

exploded since then in terms of our ability to to acquire new patients that way. And then over time when we started to look at the company, we said, okay, well, we’re more than just websites. We have a phenomenal data set. And that’s really where Grapevine was grown is the fact that we’re one of the largest holders of dental data and when it comes to marketing, phone data and operational data combined. And so Grapevine was grown out of that as

now of our AI platform which kind of runs everything that we do.

Kiera (02:45)

That’s awesome. Yeah. So let’s talk about how offices are starting to like stand out in today’s era with AI. I think that’d be a fun way to kind of dig into that marketing AI. I know it’s a a very unique piece. So yeah, take it away on what you’re seeing of like what’s the future of dentistry and marketing and AI and how practices can can stay top of mind.

Ryan (03:06)

Yeah, so you know, I get this question often from practices and you know from from other companies is you know what is happening in the dental space when you look at from a marketing standpoint? And the thing is that I tell people e AI is an aid to what’s what’s out there right now and and to help you with your marketing. It’s not gonna be the you know the only way to acquire new patients. but what it does is essentially is if you have enough data sets on on

your market and your area and patients, what you can do is you can use that to to go after more patients who are more likely to convert and to essentially accept treatment. That’s that’s the goal in my opinion and how we’re seeing it work the best. And so you know one interesting data point that we have is we’ve seen this year the amount of traffic to our practices, their sites go down, but the number of people converting through phone calls increasing.

Because if you’re using AI properly, what you’re doing is you’re getting in front of again the people who are most likely to convert for your business. And so that’s that’s a a powerful tool because it’s you know you’re getting you’re working smarter, not harder. And the people who are coming into the practice, if you’re doing this correctly, are more likely to spend money with you and accept that treatment. And especially now if you look at how you know a patients are navigating

the dental space, you know, they’re really cost conscious. And so if you aren’t doing this correctly, you’re gonna get in front of a lot of people who aren’t gonna accept treatment. And that’s a big issue that we’re seeing across the board.

Kiera (04:39)

Yeah. So Ryan, break that down in a bit deeper. Like how do people find those data points on practice? I think they I think it’s fascinating to like less people are clicking, but more converting. I feel like that’s always like a backwards. It feels a little backwards from what we’ve been taught for so long. How do they find these data points? How do they laser focus in on these patients? Like what are some of the specifics? Like let’s get nitty gritty go under the hood and what are some of those specifics that they can do?

Ryan (05:02)

Yeah, so you know, if you wanna look at from a higher level first from a number standpoint, you know, I always ask or I always say you need to know a few data points. You need know, first of all, I always start this, what is your phone call answer rate? You know, and that’s that seems simple, but you know, I presented a few months ago to about five hundred practices and I asked people to raise their hand in the room and it was, you know, dozen or so op raise their hand if they know their phone call answer rate. Because if you look at the phone call data, that’s gonna

determine or give you a baseline just how well you are performing in terms of conversions of new patients. So you need to understand your phone data, how many calls you’re getting, how many you’re answering, first of all. The second piece of that is how many people are attempting to convert through your website. So when I say conversions in this case, I’m looking at people who are trying to call you through your website or through Google Ads, and people then who are trying to schedule online.

You take those data points there and you can start to compare the numbers. you know, we we have such a large data set, you know, over ten million phone calls we’ve analyzed and millions of Google conversions that we can basically use our AI tool to then say, okay, here’s how many new patients you should have and in your market how many you should have. but you can do this on a on a practice level too, just by looking at and start to compare those numbers and you know, use tools out there like ChatGPT or Claude or things like that to help you analyze this and then

You want to also start to look at what are patients accepting in terms of production and look at your current patient numbers as well. So you kind of have to look at trends because you know we’ll get questions like, Well, you know, my my schedule has holes in it. And I’ll say, Okay, let’s let’s look at

Kiera (06:43)

Yeah.

Ryan (06:44)

your numbers, and I’ll say, Well, you your new patient numbers are actually you know up five percent this month. But how so they’re like, well,

You know, what do we need to do? And I’m like that, you know, we gotta look at it from deeper than if you have holes in your schedule and your new patient numbers are strong, you know, it typically means that you’re not having treatment accepted. And that’s why the doctor’s schedule is open or you have cancellations, things like that. So when you start to actually take and unpill the onion of these numbers, you can take a look at it and say, Okay, there’s a correlation between. So like when we look at correlating marketing numbers, we we we again we go to

Online conversions, we do phone call, the number of calls answered, and the total number of calls, then we look at the total number of new patients in production. And those three are independent numbers that if you’re analyzing correctly, you can say, okay, I should have had based on my phone call, 100 new patients. based or I’m sorry, on on based on Google and my website, I should have had a hundred new patients. on my phone call I should have had ninety and I ended up with seventy. Well you can say, Okay, why did I end up with seventy when

marketing and phone set I should have had ninety to a hundred and you can start to dive in and look what’s going on.

Kiera (07:53)

Interesting. Yeah. And I think so many practices think that marketing is harder than it really is, right? But you said like how are we answering the patients that are coming through? So is it a is it a awareness? Like, do we need more people to call us? Or is it a answer? Like, let’s just pick up the phone and have the people that are there. Or is it when the people actually get in our doors, are we actually maximizing them, utilizing them, following up on the treatment that we’re presenting and accepting? And like, is that the area? So it’s almost like it sounds there’s three bench points.

If people are wanting more of that awareness piece, Ryan, because I think that that’s what a lot of them are looking for. They feel like they need more new patients. I agree. Look to see what you already have. And is it something that we like? Are we answering our phones enough? Are we closing the cases that we actually have? but like I have a practice, they don’t have a huge patient base. Like they really don’t have a large base. there’s not enough for two dentists to be there. It is a little bit of a decline. And so they are really concerned because, like, yes, might have holds in the schedule. They’re actually doing well. I have two practices.

They’re

both doing very, very well. production is great, it’s high, they’re they’re crushing it that way, but the base of patients is actually not enough to sustain two doctors. So that then becomes a like, we need a more of a volume. How do you uptick more of that volume? If, like, hey, we are doing well in our practice, numbers do look good, but we recognize this decline of patients. Like, how many patients do you recommend per GP doctor? And then what do they do if they need to get more of those patients in their database?

Ryan (09:14)

Yeah, so if you’re like a PPO practice, you know, we look at anywhere from thirty to fifty new patients per doctor is kind of that that number. and again, we have practices that will s doctors have seen 75 new patients, we have some we’re seeing 25. So it kind of just depends. But you want to look at thirty five thirty to fifty range is what we typically would see or recommend based on the data that we have. and so that’s where your starting point is. But you kinda have to

look at it from a you know it’s not about just driving patient volume it’s driving the right patients and so you know one of the things is when you’re when you’re when we’re analyzing a practice we say okay where is your most of your opportunity and so if hygiene is booking three weeks out or a month out or whatever then your opportunity could be within emergencies and so you want to acquire the right new patients in order to have that number grow. And so again if a practice needs you know a hundred new patients to that that’s kind of the goal that they have.

you know you could have a percent of say 60% are hygiene, 40% are limited exams, you have to be able to understand that number before you start marketing. Otherwise what you’re gonna do is you’re gonna market to say like patients looking for hygiene, but you’re still booking three to four weeks out when it’s really the limit is that you need to. And so once you’ve figured out what kind of patient you need in the door, you need to be very quickly or be able to adapt to that quickly when things change. So you know maybe you bring on a hygienist and with you know in two weeks now your schedule’s open to 20 more new patients.

So you need your marketing bill to adapt quickly. So one of the tools that we we use and that we have is able to look at your schedule and say, okay, we see that your first emergency patient is five days away. Well, that’s the conversion of having a you know emergency five days out is gonna be very, very low. People want in today or tomorrow. And so you need to adapt the marketing then to get that. So you know it’s about driving the right patient and also at

Times you can increase, and this is something that just doesn’t get talked about enough, I think, in dentistry, especially now again with utilizing AIs. We have practices who are increasing their revenue significantly higher than their number of new patients because their production per new patient is up. So, in the last six months, we’ve seen the production per new patient climb to about 18 to 20 percent than it was last year, because again, we’re getting in front of better patients that are for that practice. So, I think you just

Kiera (11:39)

Yeah.

Ryan (11:39)

have to kind of

You gotta analyze your practice first and then build your marking around that.

Kiera (11:44)

Yeah, and I think like it feels like I just want the diet pill, Ryan. Like I don’t want to go it like look at all this. Like I just want you to give me more new patients. I want to have enough at bats. I don’t want to have to

Ryan (11:51)

Yeah.

Kiera (11:53)

go dig into that. But I think like I think Ryan’s point today, and I think for a lot of practices out there is you might not actually need more new patients. You might just need to better utilize the patients you have. And they always

talk about like,

Ryan (12:02)

Mm-hmm.

Kiera (12:03)

how do you actually increase a practice? Well, we either increase our patient base, we increase our dollar per like our transaction value per patient.

or we like add more locations, right? There’s not like a ton of different levers, but I think so many people just feel if I just get enough new patients on my books, we’re good. Ryan, to that, what do you feel is the correct size? So I’m a GP doctor. How many patients do I need in my database? Like I hear the new patients I need 35 to 50, but how many do I need to have to be a healthy practice before I add another doctor? Because I sometimes think when we add other doctors, we don’t actually have enough patient flow.

Or we don’t have a big enough base to be splitting. And I think that can also be a cause. So what do you tend to see is the correct base for patients? Like, I need this amount as a healthy GP practice. So maybe I do need more new patients. And I’m seeing obviously looking at the attrition rate too. Are we reappointing these patients? Are we keeping these patients? Cause we could have our front door doing a good job, but our back door is wide open. What should their like base be for the last 12 to 18 months that you typically see for practices?

Ryan (13:02)

Yeah, that’s a good question. So we advise practices a lot on hiring doctors, bringing on associates, adding op rooms, expanding, or bringing on high hy hygienists. And so I’ll tell you how we look at it first and then give you some numbers with it. So what we typically do is we start to manage demand or look at demand. And so that’s the very first thing is in an area, what is your demand? And so we can use some of the tools we have to say, okay, you again you’re seeing 50 new patients. we believe your demand is 70 right now, so we know there’s 20

patients out there that could feed a new doctor or hygienist or whatever that would be. and so that’s the the first thing is understanding if you want to add on a doctor but your demand is you have no demand to do that, you need to build that demand up first to to be able to do that. And so we you know that that number’s kind of there’s numbers all over that kind of tell you that people say of how many patients I should have. It really varies between depending on the practice. From we look at from a high like a hygienist standpoint,

When a hygienist starts to see seven hundred patients, that’s that’s a a red flag and that we see right there. From a doctor standpoint and active patients, it’s it’s a pretty wide number. and so because it you could we have practices that are having production per patient of like per visit of three hundred dollars, and we have some that are like eight hundred dollars. And so that really

Kiera (14:22)

Mm-hmm. Right.

Ryan (14:24)

changes that number of what you should be seeing. so again, you wanna kinda look at it from a demand standpoint

first and then determine so you know if a practice comes to us and we’ll usually advise them ahead of time say okay you are we know that you have you could see we have a our our AR program will tell us how many new what your new patient demand is versus what your new patient is so say we see the demand at 200 and you’re getting 100 new patients. Well we know there’s a hundred more you can get well how do you what do you do then? Do you add on a doctor? Do you add on a hygienist do you expand? Do you go get an earlocation whatever that is

that’s how we look at it is we first look at that demand number. And now if a practice wants to grow and again their number is 100 and they’re at like you know their demand’s 100 and they’re 100 new patients now but they want to add on you have to build that demand before you make that decision.

Kiera (15:18)

Yeah, which I think is a a very interesting way to look at it. And I think people just wanna know like what is my what is my space? And so it sounds like in order for them to know that if I’m doing three hundred dollars per patient, what are you tending to see? Or if I’m doing eight hundred, I think the reason I’m asking like Ryan, sorry, to like a broken record on it, is because I feel like so many people I’m just gonna speak for the general public. They’re gonna be a bit more lazy and they’re not gonna wanna go do this. And so they’re gonna constantly be saying, like, I just need more patients.

And so today I was trying to educate them on like, okay, if I am getting 300 per patient, how many patients do I need to have on average? If I’m getting 800 for it, yes, I hear that they could do more per that. But I think like just speaking from dentists that I work with across the board, a lot of them, I’m not here to say my our population’s lazy. I’m just here to say that they’re very busy, right? And so it’s it feels easier to just push the button of like hire a marketing company, just get me more new patients rather than let me go dig through the data. Of course, people can hire you.

but just have like general like general metrics, like I say, like overhead should be around like 50%. and your payroll

Ryan (16:20)

Mm-hmm.

Kiera (16:20)

should be around 30%. I think if people can have some simple benchmark metrics today of like, okay, if I’m doing 300 per patient or like I know I need to get 30 to 55 new patients per GP doctor, like got it. if I need to look at my patient base, I need to have I don’t know, 1400 to 2000, like how many do you guys usually recommend for that for one GP doctor? Then once I like know like those are in a good spot.

Let’s then look at our call conversion rate and let’s see how we’re doing. Then let’s look at our diagnosis and our case acceptance. I just wanted to try to give people some data points today of like what can they do? So so yeah, they can they can answer that.

Ryan (16:52)

Yeah, no, that makes sense. Yeah. We don’t we don’t do

so yeah, we don’t do a recommendation on active patients per doctor, because of the fact that it it’s it’s too

If if we were to do that, there’s too many variables that would mess up the equation. Because if w depending on what an active patient is and how much that active patient actually has produced and things like that, we we don’t that’s why we go we focus off of looking at the hygienist

Kiera (17:19)

I see.

Ryan (17:19)

number and we look at the total doctor. The active patient number is the most deceptive number, I think, in a dentistry catalog. So if you use that number, you’re gonna make a wrong decision, I believe. So we don’t look at that one.

Kiera (17:31)

So you would say then for them, like, let’s just do the laundry list of bullet points. I need thirty-five to fifty-five new patients per GP. What other ones would you say of like what’s their healthy scorecard for them to look to see, like, all right, do I need more new patients or can I like just dig into the ones that I already have while maximizing what we’re getting?

Ryan (17:49)

Yeah, so you know, we c we do put some benchmarks on revenue. So, you know, if we look at like a one doctor practice, eight hundred thousand minimum. That’s

Kiera (18:03)

Mm-hmm.

Ryan (18:03)

that’s kind of if you’re below that, there’s some issues there. And so unless you’re growing, I mean that’s a startup server story. But if you’re an established practice and you’re below eight hundred thousand, there’s an issue. So like eight hundred thousand Yes, mm-hmm. Yep, so

Kiera (18:12)

And that’s like year to date production, right? Like we’re talking year to date production. Yeah. And that’s gonna be on net,

not gross. So don’t be going in. I it’s Ryan Gross, but do not be looking at gross numbers. Be looking at the net numbers. Okay. Cause some people I had a doctor

Ryan (18:21)

Yes, correct. Uh-huh. Yeah. So

Kiera (18:24)

the other day and she’s like, We’re like at one point nine and our collections are at one point one. And I was like, Whoa, we either have a

Ryan (18:29)

That that’s your clut yeah.

Kiera (18:31)

a collection issue or we have a write-off

Ryan (18:33)

Yeah.

Kiera (18:34)

and we need to be reporting these in net, not gross. So okay, perfect.

Ryan (18:37)

Yeah.

So then once we see a a practice get to say one point two million in collections, we we will typically tell them in advance, you know, hey, start looking at expansion or another doctor, single be another doctor, or specialty services, like move into more of a general or super GP type thing. So one point two is that next one. And then when you add on a second doctor, now you’re sitting at like say one point nine to two point one, two point two million there. So then you know.

You kind of start to scale that when you go up. So then you know, a three doctor practice, you know, 2.8 million, three million. and so you want to start to kind of look at those. You just you can use it as a scale. So that’s how I would look at it is what are you producing? But again, if you’re a fee for service practice, that’s going to be a completely different number. But you know, let’s stick to

Kiera (19:30)

Yeah.

Ryan (19:31)

I guess a majority of these practices are are insurance PPO based. So that’s what we

Kiera (19:34)

Totally.

Ryan (19:34)

would look at. and then again, number of new

Patients. We look at retention as well.

Kiera (19:40)

Mm.

Ryan (19:40)

that’s that’s a big piece there. And you know, I get that question, well, what’s a good retention rate or percent? And that’s all over the board because

Kiera (19:47)

Yeah.

Ryan (19:48)

it’s really there’s so many things. If you are a heavy emergency practice, you’re gonna have less retention just because of the fact that they’re one and done. But there’s a lot of money to be made in the emergency business, and so you know, I have a lot of practice saying, Well, I don’t like emergencies because they don’t stay. The average emergency is

Is worth we see three times the production in the first month than the average hygiene patient. So there’s a lot of revenue to be made through emergencies. So again, it kind of just looking at so a benchmark we just look at as production per appointment or collections per appointment. I want to see that above $400. That’s the first thing. From a new patient, I want to see it as and the new patient we categorize in the first month would be eight to nine hundred dollars. So then in the first three months.

Months, we see that from $1,200 to $1,500. So there’s some benchmarks there. If you are a super GP and you’re doing surgical, we’ve seen practices at in the first three months of $25,000 to $3,000 of production per new patient. So

Kiera (20:52)

Well.

Ryan (20:52)

there’s some breakdowns there. If you are below $400 per total per collections per total appointment, that’s a red flag. And if you’re below $800 per new patient the first month, that’s a red flag.

Kiera (21:05)

Absolutely.

No, that’s super helpful. And

I hope people were able to take that and like put it in there because I know all of us, like so many people are like, well, what should be normal? How should this be? And so I think that was a really good clarifier of how how things should look for you. And again, like Ryan said, I I feel like this is where I get annoyed with marketing. Ryan, no, no shade to you over there. but it’s always like this like it feels like a black box and like a very deep rabbit hole. And I’m like, I just want patience, right? Like that’s really what I’m looking for.

But I think Ryan brought up a lot of our areas where if practices do a little bit more digging and like, hey, what is our answer rate? What is our new patient show rate? what is our conversion rate when we do have those patients in here? You might not actually need as many patients as you think you do. And you could have a lot smaller of a practice and still be just as successful as one who has a lot of patients but has a very large back door. And like you said, retention, retention, retention, right? Like sometimes offices, they are shelling patients out the back door and I’m like, whoa, just like close that up.

But they might be too busy or they might not want them or they might be

Ryan (22:02)

Mm-hmm.

Kiera (22:03)

wanting to cut insurances. and so I think that it’s such a like you said, it is a black hole. There are a lot of pieces, but Ryan, I love the perspective that you brought. I am curious, moving into like today, we’re airing the episode. So this is stamped time marked in 2026. What would you say practices like what are the top one, two or three things like with AI coming into play, with looking at marketing that you think could set offices up for massive success within their marketing realm coming into twenty twenty seven?

Ryan (22:30)

Yeah, so you know, from a from a digital marketing standpoint, I think what you’re gonna start to see is the transformation of how people

choose a practice is it’s I don’t think it’s gonna be significant but it’s gonna be pretty I think it’s gonna be could be significant. So right now it takes less than five minutes for a patient to search for a practice online, typically using Google, and then choose to try to call or schedule online with that practice. So it’s less than five minutes. Ninety two percent of dental patients still go to the website. So reg you know a lot of people say, well, you know, they just call, they they’re not going to the website, they call me on Google Blue. So well it’s not it’s 92% go to the website still

from a new patient standpoint. And so what I think you’re gonna see is the refinement of, and you’re gonna already start to see this in AI, especially with like sales, online sales, making it very easy to purchase. That’s what you’re gonna see from a dentist standpoint is they want to go from a very quick search, whether it’s in Google, Gemini, Claude, ChatGPT, getting to scheduling extremely quickly. That’s already sped up

prior to AI, and we’re seeing that is people don’t want to wait. They want to schedule very quickly using online scheduling,

Kiera (23:44)

Mm-hmm.

Ryan (23:44)

chatbots. Chatbots are still not there yet, but I think they’re gonna be the future. and then calls. You know, phones are not gonna go away. That’s still the leading conversion point for all practices is phones, not schedule online. And so you’re gonna take and be able to customize your your patient experience using AI to if someone does a

search or an AI search that they’re going to a website that’s that’s almost dynamic to their experience to get them to convert. So if they’re looking for say clear liners in Visa lines, it’s very quickly going to get them to the opportunity to have a consultation. Rather than having to think through the the read through the information, the data is going to be presented to them in the form that they’re most likely to convert with. And so I think you’re going to start to see some type of dynamic websites. We actually built out our websites have a base tool that is

can adapt to the market of the area. So if your market changes to being more emergency-based, the website’s going to adapt to that. I think that’s going to speed up very quickly where what you’re going to have is someone who’s searching for whatever it is that they’re looking for in the dentistry space. It’s the site is almost going to be catered to them. And so that’s where I think it’s going to go in the next one to two years.

Kiera (25:02)

That’s amazing. And Ryan, thank you for that because I don’t disagree with you. I think that those are big pieces right now of how can offices stand out. Like online scheduling, I’m like, just like online payments, like those two things, guys. We are in 2026. And if you’re not doing that, that is a very tricky world to be in. I do definitely agree with you. Like, we gotta get that in place. and then I love that you say that like we still have to answer phones. Like dentistry is such a human interactive piece, and so many people like you still hear them like,

It’s AI, like I just want to talk to a real human on the other side. And so I think that that will be something that will come through. But I really, really love that you pointed those out and for people to get on board. Ryan, you guys use so much for the world of marketing. You guys do a lot for dental practices. If people are interested in you have this very data-driven approach, and I think a lot of practices are fascinated by it. It’s very different. I love that you were like, we don’t actually have a metric for this. Like we don’t actually talk about that way. We look to see what is this, we look at the data. What does your practice actually need?

Which is why we have recommended you guys multiple times for different practices. And again, marketing is just like consulting and there’s so many great companies out there. Who do you resonate with and who has consistently shown and proven results time and time again? Go chat with them. So Ryan, if people are interested or want to know more and like work with Grapevine, how do they connect with you? How do they learn more about you guys?

Ryan (26:16)

Yeah, so if you go to MyGrapeVine.ai, you can fill out a form there and get connected with us, and then we’ll do an analysis of your practice just to be able to see what needs to be done. You know, what you just said, there’s a lot of marketing companies out there. And I think depending on the practice are, we don’t work with all you know, the practices that come to us, because there’s some who are looking for an experience that is gonna be more boutique experience. And that’s something that I think you find a marketing company. There’s some great ones out there that you know, you and I both know a really good company out there that does.

That’s great, and we like to recommend to them as well of these beautiful websites. If you’re looking for something that’s more strategic and more data-driven, and you’re wanting something that is going to adapt quickly to your market and your operations, you know, that’s something that we have the ability to do. And if you go to so MyGrapeVine.ai, get in touch with us and we’ll do an analysis of all of your data, your numbers, and see how you’re performing and how your market’s performing more importantly, and what your opportunity is.

Kiera (27:12)

Which I love that. And like I said, Ryan, there are marketers for all different sizes and shapes. And there are same thing with consultants. And I like I think Ryan, we’re in the same boat, right? We’re very analytic. We’re very driven. It’s tactical, practical. And Ryan, that’s why I adore you guys. And so if you’re interested in that, guys, go check out Ryan. it was MyGrapeVine.ai. I love that you grabbed the AI URLs. It’s brilliant. and definitely go check it out. Guys, there’s so many nuggets in here that you don’t even need to go and change much up. I love that Ryan said that.

Me, I love the repurpose, reuse, recycle, honestly, analogy rather than pumping more money into it. And I know the easy button can feel easy today. but long-term longevity, if you know these metrics, these stats, it will take like it’s an annoying, like this is your CE in marketing for you to learn this and learn this skill. All of us had to learn it. but taking a little bit of time digging in, I think you’ll feel much more confident, just like you take in a CE with air quotes on it, learning your overhead and your numbers, you then become much more confident on making data decisions.

rather than emotional decisions and Ryan. That’s what I like about you guys. So Ryan, any last thoughts as we wrap up today?

Ryan (28:16)

No, I appreciate the time and w I d I do have one last thought is you know, we we work with practices you know

similar practices and one of the things is I think if you have somebody like your team advising and helping practices, it is instrumental right now. Even with AI out there, having the ability to someone teach and monitor your team and talk to them and and break through those problems deeper than what we can do is tremendous. So I do want to say, you know, just just to s to say, hey, if if there’s anybody out listening to this who hasn’t worked with you, contact because the practices that we work on together do do very well because they’re

there’s that one-two punch of marketing and operational guidance and how to actually get your front team, your front office and to to operate at the level that they need to be. And so I can’t say enough about the practices that you’ve helped that we work with as well.

Kiera (29:07)

Thank you, Ryan, for that. And agreed. We have a good synergy together. we’ve had a great time. And it’s true. A lot of times our consultants will even join the marketing calls with your team. And we’re hearing it. We’re able to then drive the results within the team dynamic and within the doctor. So thank you for that shout out and agreed. We we have a really good synergy working back and forth. I love to see the stats of the practices we share together. definitely, guys, go check out Ryan. He’s an incredible friend, he’s an incredible marketer.

All things data driven. Like you said, I agree. We all know these really beautiful websites, but to me, I am all about results. You guys know if you’re listening to the podcast, you Dental A Team equals results. Same thing with marketing. I’m not gonna pay for marketing just to have beautiful things. Like that’s not Kiera’s style. I am here like you better freaking get me leads. We better have it and know why. And if we’re not, what are we gonna do to pivot it? I don’t wanna just keep putting money into a an empty hole thinking that I’m doing something, but I’m not actually getting the results for it. So

Reach out to Ryan. Ryan, thanks for joining me. It’s been too long. Super happy to have you on the podcast. Always enjoy our time together.

Ryan (30:03)

Thanks. Thank you, Kiera, I really appreciate it and thanks for having me.

Kiera (30:06)

Of course. All right. And for all of you listening, don’t just listen today. Go take action on something. I don’t care what it is. I don’t care if it’s you choose to go look at one of these numbers or you decide you’re going to like look at our answer rate or you’re going to reach out to Ryan or you’re going to add consulting. I don’t care what it is, but take action because the enemy of having what you want, like you are literally one decision away from a completely different life. So make that decision today. Make your life better. And always, thanks guys for listening. And I’ll catch you next time on the Dental A Team Podcast.